Creative director and strategic storyteller with 8+ years scaling integrated campaigns for premium fashion, luxury, and lifestyle brands — from always-on social to campaigns that resonate.
View My WorkLeading the visual standard across brand campaigns, content systems, and social platforms, defining creative frameworks that enable teams to move fast without sacrificing craft.
Building cohesive, scalable brand languages across colour systems, typography, tone, and visual identity, ensuring consistency from flagship campaigns to everyday content.
Transforming business objectives into culturally relevant, craft-led campaign ideas, from strategic thinking and visual narrative through execution across every format.
Designing platform-native content at volume without compromising ambition, building systems that balance production velocity with creative quality across social, digital, and print.
Building and developing high-performing creative teams, mentoring designers, photographers, and editors to grow creative judgment, not just executional skill.
A considered, evolving point of view on where AI genuinely elevates creative output and where human judgment remains essential. Using tools to think better, not replace craft.
1 / 6
Full art direction for a Paithani-inspired festive jewellery campaign. Concept, composition, lighting design, and talent direction — delivering high-end imagery aligned to PNG's premium brand positioning across India, USA, and UAE.
1 / 3
Full visual production for an Ayurvedic hair care brand. Model direction, product framing, texture styling, and brand-consistent output across multiple ad variants — high visual impact for a competitive beauty category.
1 / 12
12-month premium editorial campaign — full visual planning, styling, and cinematic direction across all monthly shoots. Each month a distinct visual story unified by a single raw, post-apocalyptic creative language.
1 / 3
High-energy retail campaign for Jai Hind menswear — bold typographic direction, dynamic talent poses, and striking colour-blocking. Directed the Red Sale campaign series across print, hoarding, and in-store.
1 / 4
Multi-format brand campaign for Men's Avenue — from energetic sale ads to refined wedding wardrobe editorials. Art directed the full Naksh by Men's Avenue series alongside the seasonal retail campaigns across Pune, Satara, and PCMC.
1 / 10
A rooftop editorial set against Pune's urban skyline — satellite dishes, open wire networks, and raw architecture as backdrop. Conceived as a study in contrast: refined street fashion against industrial rawness, shot across two distinct looks with cinematic intent.
1 / 7
A dark, cinematic bridal editorial shot inside a vintage Volkswagen Beetle — raw industrial garage, dramatic low-key lighting, and a richly embroidered lehenga. The concept juxtaposes old-world bridal opulence with mechanical grit, creating tension between tradition and rebellion.
1 / 6
An outdoor editorial shot across open fields and wild terrain — stark black and white, moody overcast skies, and movement-driven framing. Two distinct looks styled for contrasting energy: raw masculinity in the brush, and dramatic feminine motion against an open sky. Featured as a Vogue-format editorial cover story.
Short Film · Cinefunk Studios
Short Film · Cinefunk Studios
Malang · Official Music Video
Malang · Official Music Video
Music Video
Ad Film · Brand Campaign
A working toolkit spanning post-production, design, and AI-native ideation — used to accelerate craft, not replace it.