Creative Director · Art Director · Brand Builder · 8+ Years

Prathamesh
Kaskar

Creative director and strategic storyteller with 8+ years scaling integrated campaigns for premium fashion, luxury, and lifestyle brands. I set the standard, build the systems, and develop the teams that let craft move at the speed of culture from always-on social to campaigns that resonate.

8
Years Experience
20+
Integrated Campaigns
2
Studios Led
1
Editorial IP
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What I Do

Creative Capabilities

Creative Direction & Brand Leadership
Leading the visual standard across brand campaigns, content systems, and social platforms, defining creative frameworks that enable teams to move fast without sacrificing craft.
Visual Identity & Brand Systems
Building cohesive, scalable brand languages across colour systems, typography, tone, and visual identity, ensuring consistency from flagship campaigns to everyday content.
Campaign Strategy & Storytelling
Transforming business objectives into culturally relevant, craft-led campaign ideas, from strategic thinking and visual narrative through execution across every format.
Art Direction & Production
Designing platform-native content at volume without compromising ambition, building systems that balance production velocity with creative quality across social, digital, and print.
Team Leadership & Creative Mentorship
Building and developing high-performing creative teams, mentoring designers, photographers, and editors to grow creative judgment, not just executional skill.
AI-Native Creative Workflow
A considered, evolving point of view on where AI genuinely elevates creative output and where human judgment remains essential. Using tools to think better, not replace craft.

Selected Clients

Brands & Partners

PNG Jewellers
Adorn Exquisite Jewellery
Mahakeshamrut
DWM
Men's Avenue
VTP Realty
Orion Cars
Sage & Co
Zeuthera
Cell Vital Nutrition

Selected Work

Brand Campaigns & Projects

Jewellery Campaign · PNG Jewellers
PNG Nakshi
Full art direction for a Paithani-inspired festive jewellery campaign. Concept, composition, lighting design, and talent direction — delivering high-end imagery aligned to PNG's premium brand positioning across India, USA, and UAE.
RoleCreative Director, Art Director
ClientPNG Jewellers — Dajikaka Gadgil Enterprise
FormatPrint Campaign, Social, Digital
Beauty Campaign · Mahakeshamrut
Mahakeshamrut
Full visual production for an Ayurvedic hair care brand. Model direction, product framing, texture styling, and brand-consistent output across multiple ad variants — high visual impact for a competitive beauty category.
RoleArt Director, Production Director
ClientSnehamrut Herbal
FormatPrint Ad, Hoarding, Digital
Fashion Editorial · Dazz Photography
Dazz Calendar — "The Clan"
12-month premium editorial campaign — full visual planning, styling, and cinematic direction across all monthly shoots. Each month a distinct visual story unified by a single raw, post-apocalyptic creative language.
RoleArt Director, Creative Lead
ClientDazz Photography
Format12-Month Print Calendar
Fashion Retail Campaign · Jai Hind
Jai Hind
High-energy retail campaign for Jai Hind menswear — bold typographic direction, dynamic talent poses, and striking colour-blocking. Directed the Red Sale campaign series across print, hoarding, and in-store.
RoleArt Director, Creative Direction
ClientJai Hind
FormatHoarding, Print, Digital
Fashion Campaign · Men's Avenue
Men's Avenue
Multi-format brand campaign for Men's Avenue — from energetic sale ads to refined wedding wardrobe editorials. Art directed the full Naksh by Men's Avenue series alongside the seasonal retail campaigns across Pune, Satara, and PCMC.
RoleArt Director
ClientMen's Avenue
FormatPrint, Hoarding, Social, In-Store
Editorial Fashion Shoot · Dazz Photography
Beneath the Sky
A rooftop editorial set against Pune's urban skyline — satellite dishes, open wire networks, and raw architecture as backdrop. Conceived as a study in contrast: refined street fashion against industrial rawness, shot across two distinct looks with cinematic intent.
RoleConcept, Styling & Direction
StudioDazz Photography
PhotographerDanish Oberoi
FeaturingRohit Singh
FormatEditorial Shoot · 12 Frames
Bridal Editorial · Dazz Photography
Bride in a Car
A dark, cinematic bridal editorial shot inside a vintage Volkswagen Beetle — raw industrial garage, dramatic low-key lighting, and a richly embroidered lehenga. The concept juxtaposes old-world bridal opulence with mechanical grit, creating tension between tradition and rebellion.
RoleConcept, Styling & Direction
StudioDazz Photography
FormatBridal Editorial · 8 Frames
Editorial Fashion Shoot · Dazz Photography
Whispers of the Wind
An outdoor editorial shot across open fields and wild terrain — stark black and white, moody overcast skies, and movement-driven framing. Two distinct looks styled for contrasting energy: raw masculinity in the brush, and dramatic feminine motion against an open sky. Featured as a Vogue-format editorial cover story.
RoleConcept, Styling & Direction
StudioDazz Photography
FeaturingDheeraj Bankar & Aishwarya Borgaonkar
FormatFashion Editorial · 9 Frames

Moving Image

Films & Narrative Work & Music Videos

Short Film
Short Film
The Last Contract
Short Film · Cinefunk Studios
Short Film
Short Film
Mrutyuchitra
Short Film · Cinefunk Studios
Music Video
Music Video
Antisocial
Malang · Official Music Video
Music Video
Music Video
In a Blink
Malang · Official Music Video
Music Video
Music Video
Phir Se Woh Pyaar Ho
Music Video
Ad Film
Ad Film
Infinity Biryani Studio
Ad Film · Brand Campaign

Expanded Profile

Strategy, Leadership & AI-Native Workflows

Experienced in integrated campaigns across digital, social, video and print. Skilled in campaign conceptualization, storyboarding, visual storytelling, shoot direction, production oversight, brand identity systems, and mentoring multidisciplinary creative teams. Uses AI tools including Midjourney, RunwayML, Firefly, GPT Image Tools, Veo 3, SeedDance and Higgsfield AI to accelerate ideation while maintaining creative quality and brand consistency.

After Effects
Premiere Pro
Illustrator
InDesign
DaVinci Resolve
Figma
Midjourney
RunwayML
Veo 3
SeedDance
Let's build
something
remarkable.
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Location
Pune, Maharashtra — Ready to Relocate