1 / 6
PNG Nakshi
Full art direction for a Paithani-inspired festive jewellery campaign. Concept, composition, lighting design, and talent direction — delivering high-end imagery aligned to PNG's premium brand positioning.
Selected Work
Brand Campaigns & Projects
1 / 6
1 / 3
Mahakeshamrut
Styling contribution for an Ayurvedic hair care brand's beauty campaign. Model grooming, texture styling, and look consistency across multiple ad variants — supporting the brand's visual impact in a competitive beauty category.
1 / 12
Dazz Calendar — "The Clan"
A two-edition print calendar series for Dazz Photography, including "The Clan" — a raw, post-apocalyptic visual story spanning monthly shoots. Full visual planning, styling, and cinematic direction across every shoot in both editions.
1 / 3
Jai Hind
High-energy retail campaign for Jai Hind menswear — bold typographic direction, dynamic talent poses, and striking colour-blocking. Directed the Red Sale campaign series across print, hoarding, and in-store.
1 / 4
Men's Avenue
Multi-format brand campaign for Men's Avenue — from energetic sale ads to refined wedding wardrobe editorials. Art directed the full Naksh by Men's Avenue series alongside the seasonal retail campaigns across Pune, Satara, and PCMC.
1 / 10
Beneath the Sky
A rooftop editorial set against Pune's urban skyline — satellite dishes, open wire networks, and raw architecture as backdrop. Conceived as a study in contrast: refined street fashion against industrial rawness, shot across two distinct looks with cinematic intent.
1 / 7
Bride in a Car
A dark, cinematic bridal editorial shot inside a vintage Volkswagen Beetle — raw industrial garage, dramatic low-key lighting, and a richly embroidered lehenga. The concept juxtaposes old-world bridal opulence with mechanical grit, creating tension between tradition and rebellion.
1 / 6
Whispers of the Wind
An outdoor editorial shot across open fields and wild terrain — stark black and white, moody overcast skies, and movement-driven framing. Two distinct looks styled for contrasting energy: raw masculinity in the brush, and dramatic feminine motion against an open sky. Featured as a Vogue-format editorial cover story.
